All You Need to Know About Poco And Its Brand Revival

Xiaomi earlier this month announced that it has made, once blue-eyed sub-brand, Poco a new independent brand. In the same breath, its executives announced the arrival of a new smartphone Poco X2 slated to launch in the first week of February will be one of the many that the company has planned. For quite a few, this news was a highly anticipated one and the rest reacted with a sigh of relief with a ‘better late than never’ look on their faces. Back in 2018, Xiaomi first announced a new brand called Poco with an aim to revive the ‘Real Flagship Killer”. This name was unique, young and vibrant but the statement did give us a hint as to what to expect from the brand. Poco F1, the first and the only phone launched by Poco for almost 2 years, was created to undercut OnePlus and eye the vacuum in the budget flagship section ever since OnePlus decided to focus on Rs. 35,000+ segment. Since India is a very price-sensitive market, this strategy clicked, similar to how OnePlus was accep...